By: Raffaele Apostoliti, President & CEO at Expandi
Can you introduce yourself and your audience solutions?
`My name is Raffaele Apostoliti, and I'm the President & CEO over at Expandi Group. Expandi is the largest B2B Data provider in Europe for both lead generation and advertising campaigns. Our data uniquely combines firmographic, technographic, IP address data, anonymized contacts using hashed emails (HEMs) technology and multi-language intent signals allowing us to provide highly targeted audiences for all major B2B verticals. We are probably the only B2B data provider to deliver deterministic audiences (Business IPs and HEMs) instead of probabilistic ones (ie. cookies).
We have the broadest B2B market reach (75% of the companies with more than 10 employees) and the highest performing (0,3-0,7% CTR versus an average of 0,1%).
Why have you partnered with Eyeota?
Eyeota is a strong global market leader in the B2B sector, it is the perfect data partner for our cookie-less audiences with a good match rate between our data set and their IDs.
In which markets do you operate?
We operate in the top 16 European programmatic markets, where we have an unmatched coverage across all businesses (except for micro-business from 1 to 9 employees).
Can you discuss the importance of audience data in today’s digital advertising landscape?
Firstly, B2B third-party data is essential as the volume of first-party data available in the market is very low. In today's rapidly evolving digital advertising landscape, with cookies deprecation and decreasing volume, quality will be more and more relevant over quantity. It’s essential to select the right audience and when possible to use deterministic data which is more reliable.
Furthermore, with only 10-15% of companies “in market” for a given product/offering, intent data is critical to reach them efficiently and effectively identifying the accounts likely to buy.
How can businesses leverage data to improve advertising strategies?
Data-driven advertising strategies allow businesses to make informed decisions, optimize campaigns, and ultimately improve the effectiveness of their advertising efforts. We have strong evidence of that. Clients using an advertising data-driven approach are experiencing increasing win rates and r lead generation ROI. We always recommend using our precise data with other powerful approaches such as contextual advertising which will naturally increase in importance after cookies deprecation.
Reach out to our Audience Specialists at the Data Desk
