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The Audience Targeting Playbook: Tap into the Auto Audience Data That Drive Targeting Results

By: Eyeota


The online car-buying market, estimated at $259 billion in 2021, is expected to grow to an impressive $722 billion by 2030 - and that’s not even the full picture when it comes to auto e-commerce. As a result of the pandemic, online auto and auto parts sales were the fastest growing e-commerce product category in 2022.


In the realm of automotive marketing, the strategic use of high-quality audience data plays a pivotal role in the success of targeted ad campaigns. Car shoppers exhibit diverse preferences, ranging from vehicle type and brand loyalty to budget constraints and lifestyle considerations. Access to accurate and detailed audience insights enables marketers to decipher these nuances, facilitating the creation of personalized and compelling advertisements.



Quality audience data allows for precise targeting, ensuring that ads reach the most relevant potential buyers. By understanding consumers' past behaviors, online interactions, and demographic information, automotive brands can tailor their messages to align with individual needs and preferences. This not only enhances the efficiency of ad campaigns but also contributes to a more positive and engaging customer experience, ultimately influencing car shoppers' decision-making process and fostering brand loyalty in the highly competitive automotive market.


So, how can brands targeting auto audiences reach their best target customers and influence buyers more effectively? Here at Eyeota, a Dun & Bradstreet company, we have the Auto Audiences that matter most to marketers. From driving awareness to engaging consumers in-market, the Eyeota Auto Audience Playbook has the personas and profiles you need to identify, reach, and engage your target audience on digital channels.


Discover addressable digital audience profiles to target your ideal customers such as:


  • Buyers In-Market for New and Used Cars
  • Car Owner by Brand
  • Consumers In-Market for Auto Insurance
  • Consumers In-Market for Auto Repair
  • And many more!


If you’re ready to take your audience strategy to the next level, download the Eyeota Auto Audience Playbook here. And if you’re interested in exploring how we can deliver a custom audience targeting strategy for your campaigns, connect with Eyeota’s Data Desk team today!