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Key Appointments in the Eyeota Senior Management Team

By: Eyeota

Key Appointments Senior Mgmt

Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:


Howard Luks has been appointed Chief Revenue Officer.  Howard is responsible for driving the expansion of our Audience Targeting products, channel expansions and leading our Go To Market teams globally. His teams work closely with our clients to ensure that Eyeota is a partner who will provide continuity for their data strategies in the future. Howard and his team will continue to help lead our partners and clients through the large changes coming up in the future.

Howard has been with Eyeota for 3 years and previously has held roles as SVP Data Products and Partnerships and Managing Director. Prior to Eyeota, Howard held positions at Oracle Data Cloud, Acceleration and BlueKai. He is based in the New York office.


Aaron Jackson has been appointed Chief Growth Officer. Aaron is responsible for bringing our new brand direct products to market including data onboarding and first-party data enrichment. Eyeota has been onboarding audience cohorts for leading data, research and finance companies for 10 years and is now offering the same capability direct to brands to help them maximise all of their first-party data assets. Aaron has successfully built a new team and pushed forward the launch of these new products, setting the stage for Eyeota's Onboarding and Eyeota Enrich to lead the market in 2021 and beyond. 

Aaron has been with Eyeota for 6 years and previously has held roles as Head of Data Acquisitions & Partnerships, and Managing Director. Prior to Eyeota, Aaron held positions at Effective Measures and Lighthouse Media. He is based in the London office.


Marc Fanelli will be taking on the role of EVP, Client Success and Business Operations. Since joining us a year ago, he has done an excellent job bringing structure into the processes and services that are the heartbeat of our organization. His extensive experience working in the data space and marketing services has brought invaluable insight into the company that translates into deeper, strategic relationships with our key partners including Experian, Equifax, GfK and Mastercard. Marc has led the charge in making sure we measure our success based on that of our clients. As a part of his role, Marc will also be taking on responsibility for business operations. 

Marc has been with Eyeota for 1 year and previously held the role of SVP Strategic Partnerships & Global Data Supply. Prior to Eyeota, Marc held executive positions at Impact, Acxiom, Merkle and Experian, and is a co-founder and board member of Karlsgate. He is based in the New York office.