Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:
In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.
As third-party cookies disappear, Eyeota's integration with Lotame Panorama ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.
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