Programmatic, B2B, Digital Advertising, digital marketing, audience targeting, ad tech, b2c

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

The marketing data landscape is in the midst of numerous regulatory and technology upheavals in 2022, but the shift that’s going to prove the most consequential for marketers over the long haul is actually a very human one: The walls between people’s personal and professional lives have all but crumbled...

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