Eye on the Industry

Office workers reviewing marketing data

The Data-Driven Approach that’s Taking Account-Based Marketing to the Next Level

By: Eyeota
Eyeota is an audience intelligence tool used by marketers to elevate account-based marketing campaigns with a personalized, data-driven approach.
Exchanging gifts at dinner table

Level up your holiday advertising campaigns with a Data-Driven approach

By: Eyeota
Eyeota enables marketers to optimize their holiday campaign expenditure and maximize reach with their qualified, privacy-compliant audience data.
doug king fyllo eyeota

Audience Data Sessions: Q&A with Fyllo

By: Doug King, Business Development & Data Partnerships, Fyllo
Eyeota talks to Doug King, Director of Business Development & Data Partnerships at Fyllo. Read our Q&A now to learn more about our partnership, Fyllo's unique CBD endemic and CBD "infused" audiences, and their commitment to compliance, data privacy and ethics.
Boris Guennewig

Audience Data Sessions: Q&A with smrtr

By: Boris Guennewig, CTO & Co-Founder, smrtr
Eyeota talks to Boris Guennewig, CTO & Co-Founder at smrtr, to learn more about the insight into customers that their transactional data provides for brands and advertisers in Australia. Read the Q&A now to find out what makes smrtr data unique, their predictions around digital marketing in 2022 and more!

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