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audience data sessions

Audience Data Sessions with Wiland

By: Michelle Harness, Division Vice President, Digital Agency Sales, Wiland

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

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snowflake eyeota
consumer privacy

Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

By: Eyeota

Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.

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Data Quality

Audience Data Sessions: Q&A with Pure.amplify

By: Ernest Lo, Programmatic Operations Lead at Pure.amplify
In our latest Q&A we get to know Pure.amplify, leading specialists in data-driven digital advertising who have recently partnered with Eyeota. Programmatic Operations Lead, Ernest Lo sheds some light on the best use for Pure.amplify audiences, changing consumer behavior insights, and their positioning and expectations for the evolving AdTech landscape.
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Eyeota Lifesight Partnership
identity

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

By: Eyeota

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

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