Eye on the Industry

Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide Web Consortium. Ultimately, Google’s decision underscores the power publishers now have, as well as the immense value that advertising-funded content brings to the open web...

Eyeota, the leading data partner to global enterprises, has launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate.

Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.