Data Quality, Audience Identity Resolution, cookieless, id5, universal id, identity, id agnostic, eyeota

ID Agnostic Solutions: Eyeota Integrates ID5’s Universal ID

By: Eyeota

Eyeota ID5 Universal ID

Eyeota's integration with ID5's Universal ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.


Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost its ID Agnostic audience solutions

ID5 provides an encrypted, first-party ID solution that enables publishers to identify 100% of users, whatever browser they use. ID5’s privacy-by-design solution respects users’ privacy while allowing publishers to better monetize their audiences and platforms to operate more efficiently by maximizing the value of data and inventory. 

By integrating with ID5’s Universal ID, Eyeota improves the strength of its audience solutions, enabling the identification of users in cookieless environments as well as the continued delivery of audiences at scale for brands and advertisers globally. ID5's Universal ID is based on transparency and control, which ensures that users' privacy choices are respected throughout the advertising value chain. Eyeota’s ID agnostic approach provides marketers and advertisers with access to stronger quality audience data and enriched targeting solutions. 

“Identity is at the core of digital advertising as data-driven campaigns provide a serious revenue stream for publishers and enable marketers to achieve stronger ROI from targeted campaigns,” said Mathieu Roche, CEO and co-founder at ID5. “Eyeota’s global integration with our Universal ID solution helps prepare data owners, marketers and agencies for a data-driven future without third-party cookies.” 

“As we continue evolving our technology, platform and products to deliver better data quality and transparency to our clients, our integration with ID5 allows us to better support the cookieless digital advertising ecosystem by remaining ID agnostic,” said Kristina Prokop, CEO and co-founder of Eyeota. “We are already seeing an overlap of more than 65% between our publisher partners and the ID5 Universal ID, which will only continue to increase over the coming months.”