Newsroom

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Features

Improving revenue with programmatic advertising

Eyeota SEA GM Priya Khatri talks to Malaysia-based media outlet The Star about how data can play a crucial role in helping brands humanise their engagement with customers and build more meaningful relationships.

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Features

The Power of Truly Global Data: Taboola Interview with Jill Orr, COO

Taboola sat down with Jill Orr, COO of Eyeota, to discuss what is relevant for advertisers today when considering third-party data solutions and how they can best incorporate new information into their marketing strategies.

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Blog, Features, Marketing, Business Development

Data Owners: Unwrap New Revenue Opportunities this Holiday Season

By: Katie Arena, Regional Marketing Manager, Americas

 

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Blog, Features, Marketing

The Marketing Funnel Is Now Audience-Shaped

By: Elissa Reiling, VP Marketing

You may have noticed that Eyeota has a brand-new look. It's bolder, fresher and brighter than ever before but most importantly, it now better reflects our focus on audiences and how we are uniquely set up to help marketers and data owners understand their audiences better.

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Blog, Features

Beyond Retargeting: Reach New Audiences for Better Prospecting

By: Chris Emme, MD Americas

Re-targeting is an established part of most marketers’ digital strategy. Marketers see this an intelligent way to reach customers that have shown a clear interest in their products. However, there is a limit to how much of your own first party data that you can use so how do you reach similar audiences without repeatedly targeting your current prospects?