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Digital Advertising, Eyeota Insights, Marketing, Features, Blog

Drive Your Audience Strategy Forward

By: Alex Fu, Global Director of Audience Insights
The automobile sector is one of the largest contributors of digital marketing spend but how are they using audience data? Here's five key insights taken from our new Eye on: Automotive insights report. Plus find out how to get your own copy of the report.
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Audience Data, Features, gdpr

Location Intelligence 2019 - Marketers Adapt to Evolving Privacy and Data Landscape

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.

eMarketer interviewed several industry luminaries including Jill Orr, COO at Eyeota, to uncover how marketers are using location data, how location data quality has evolved, consumer attitudes toward sharing location data, and how the advertising industry reacted to GDPR.

 

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Audience Data, Features, gdpr

Confidence Returning To Buying And Selling Data

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson in Campaign Asia.

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Thought Leadership, Features, Technology

Assessing your Data Stack

Chris Emme, Managing Director, Americas at Eyeota writes for the IAB on how to assess your data stack: "The ad tech landscape has outlived an era of turmoil marked by an overabundance of players with fragmented data solutions (buying technologies). In their wake, over-promising and under-delivering resulted in a period of confusion. As the dust finally settles, however, brands can now more clearly see whom the key players are in the platform space and make decisions about their tech stacks accordingly. Simultaneously, marketers are choosing particular buying platforms to automate media buying across search, social, display, mobile and more, and are now on the road to true automation."

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Publisher, Features

How to Build a Data Monetization Strategy

The IAB recently released their The State of Data report, which showed that more than $19 billion will be spent in the US on third-party data and on the technical solutions to manage this data in 2018, which represents a 17.5% increase on 2017.