Data Desk Discover Data

Eye on the Industry

The choice vals var is Kristina Prokop, B2B, Marketing, audience targeting, dun & bradstreet
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The Super Tags are: [Kristina Prokop, B2B, Marketing, audience targeting, dun & bradstreet]
Kristina Prokop, B2B, Marketing, audience targeting, dun & bradstreet

Eyeota is now a Dun & Bradstreet Company!

By: Kristina Prokop, CEO & Co-founder

Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels. 

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The choice vals var is audience data sessions, digital marketing, audience targeting, Michelle Harness, wiland, eyeota, predictive, transactional data, consumer spending, social media
About
The Super Tags are: [audience data sessions, digital marketing, audience targeting, Michelle Harness, wiland, eyeota, predictive, transactional data, consumer spending, social media]
audience data sessions, digital marketing, audience targeting, Michelle Harness, wiland, eyeota, predictive, transactional data, consumer spending, social media

Audience Data Sessions with Wiland

By: Michelle Harness, Division Vice President, Digital Agency Sales, Wiland

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

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Achieve business goals
The choice vals var is Digital Advertising, Marketing, Research, digital marketing, audience targeting, data privacy, data onboarding, data-centric, decision-making
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The Super Tags are: [Digital Advertising, Marketing, Research, digital marketing, audience targeting, data privacy, data onboarding, data-centric, decision-making]
Digital Advertising, Marketing, Research, digital marketing, audience targeting, data privacy, data onboarding, data-centric, decision-making

How can you scale first-party data to achieve business goals?

By: Eyeota

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.

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The choice vals var is audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, Pure.amplify, data driven marketing, Ernest Lo, Pureprofile
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The Super Tags are: [audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, Pure.amplify, data driven marketing, Ernest Lo, Pureprofile]
audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, Pure.amplify, data driven marketing, Ernest Lo, Pureprofile

Audience Data Sessions: Q&A with Pure.amplify

By: Ernest Lo, Programmatic Operations Lead at Pure.amplify
In our latest Q&A we get to know Pure.amplify, leading specialists in data-driven digital advertising who have recently partnered with Eyeota. Programmatic Operations Lead, Ernest Lo sheds some light on the best use for Pure.amplify audiences, changing consumer behavior insights, and their positioning and expectations for the evolving AdTech landscape.
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