Data Desk Discover Data

Eye on the Industry

reaching the next billion users online
The choice vals var is audience targeting, data privacy, data onboarding, data enrichment, eyeota enrich, cohort onboarding
About
The Super Tags are: [audience targeting, data privacy, data onboarding, data enrichment, eyeota enrich, cohort onboarding]
audience targeting, data privacy, data onboarding, data enrichment, eyeota enrich, cohort onboarding

Reaching "the next billion users” online

By: Eyeota

Now more than ever, global brands are thinking about the “next billion users”. Google being one of the first. Back in 2015, Google CEO Sundar Pichai started the Next Billion Users (NBU) initiative to research the needs of these new user groups.

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Putting the emphasis on deterministic targeting, the US is an outlier
The choice vals var is audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data
About
The Super Tags are: [audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data]
audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data

Putting the emphasis on deterministic targeting, the US is an outlier

By: Aaron Jackson, Chief Growth Officer

As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...

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Eyeota Lifesight Partnership
The choice vals var is audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability
About
The Super Tags are: [audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability]
audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

By: Eyeota

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

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The choice vals var is audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, consumer data, eyeota, DLG
About
The Super Tags are: [audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, consumer data, eyeota, DLG]
audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, consumer data, eyeota, DLG

Audience Data Sessions: Q&A with DLG

By: David Lau, Senior Account Director at DLG
We invited Data Locator Group's (DLG) Senior Account Director, David Lau, to share more information about DLG's lifestyle database and any updates to our partnership. Read more now to learn what makes DLG data unique and how marketers can activate it to connect with their best online consumers.
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