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Eye on the Industry

The choice vals var is third party cookies, audience targeting, cookieless, data privacy
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The Super Tags are: [third party cookies, audience targeting, cookieless, data privacy]
third party cookies, audience targeting, cookieless, data privacy

Eye On the Industry: Tips and Insights for the Data-Driven Marketer

By: Eyeota

In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.

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The choice vals var is audience targeting, Data Quality, data privacy, neutronian
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The Super Tags are: [audience targeting, Data Quality, data privacy, neutronian]
audience targeting, Data Quality, data privacy, neutronian

Eye On the Industry: The Importance of Trust, Quality and Interoperability during Economic Uncertainty

By: Eyeota

In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.

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The choice vals var is Agencies, audience targeting, Audience Identity Resolution
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The Super Tags are: [Agencies, audience targeting, Audience Identity Resolution]
Agencies, audience targeting, Audience Identity Resolution

Let’s Dispel Some Common Third-Party Data Misconceptions

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
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The choice vals var is Agencies, audience targeting, Audience Identity Resolution
About
The Super Tags are: [Agencies, audience targeting, Audience Identity Resolution]
Agencies, audience targeting, Audience Identity Resolution

Forget B2B or B2C: Today’s Data-Driven Marketing Must Be B2B2C

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
Read More
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