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The choice vals var is Audience Data, data, Strategy, audience targeting
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The Super Tags are: [Audience Data, data, Strategy, audience targeting]
Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota
In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product,  Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.
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The choice vals var is Agencies, audience targeting, Audience Identity Resolution
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The Super Tags are: [Agencies, audience targeting, Audience Identity Resolution]
Agencies, audience targeting, Audience Identity Resolution

Why Cohorts Still Represent The Future Of Targeting

By: Kristina Prokop, CEO & Co-founder
Kristina Prokop shares her thoughts on FLoC and cohorts with AdExchanger. Kristina believes that cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond how most people talk about them in the marketplace today.
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The choice vals var is B2B, Agencies, audience targeting, b2c
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The Super Tags are: [B2B, Agencies, audience targeting, b2c]
B2B, Agencies, audience targeting, b2c

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota
Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.
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The choice vals var is Agencies, audience targeting, Audience Identity Resolution
About
The Super Tags are: [Agencies, audience targeting, Audience Identity Resolution]
Agencies, audience targeting, Audience Identity Resolution

To Lead in Tomorrow’s Agency World, You Need to Be Testing Like Crazy Today

By: Kristina Prokop, CEO & Co-founder
Given the level of disruption within today’s ad space, and the sheer number of fronts where agencies are being told to brace for change, it’s easy to feel overwhelmed to the point of paralysis. But for agency and holding company leaders right now, standing still isn’t an option. Kristina Prokop, CEO at Eyeota talks to AdNews about the issue.
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