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Let’s Dispel Some Common Third-Party Data Misconceptions

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
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Agencies

Forget B2B or B2C: Today’s Data-Driven Marketing Must Be B2B2C

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
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Agencies

Why Cohorts Still Represent The Future Of Targeting

By: Kristina Prokop, CEO & Co-founder
Kristina Prokop shares her thoughts on FLoC and cohorts with AdExchanger. Kristina believes that cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond how most people talk about them in the marketplace today.
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audience targeting

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota
Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.
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