Eye on the Industry

In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.

In this Q&A, James Torr from Ipsos UK discusses their audience data solutions, the value of transparent data sourcing, and why partnering with Eyeota enhances global activation capabilities.

In this Q&A, Justin Keh, Director of Channel Partnerships at Mastercard APAC, breaks down how Mastercard Advertising Insights uses real-world transaction data to identify engaged consumer segments—and how Eyeota helps turn those insights into scalable, privacy-compliant audience activation.

Henry Olawoye from Stirista features in our Audience Data Session Q&A series!