Eyeota Blog - News, Insights & Opinions (34)

Audience Data, eyeota, Holiday Campaigns

Level up your holiday advertising campaigns with a Data-Driven approach

By: Eyeota

Eyeota enables marketers to optimize their holiday campaign expenditure and maximize reach with their qualified, privacy-compliant audience data.

Partnership, B2B, audience data sessions, audience targeting, adstra, Data Quality, cookieless, b2c, B2B2C

Audience Data Sessions Q&A with Adstra

By: Scott Gordon, EVP Partnerships at Adstra

Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.

Digital Advertising, audience targeting, social campaigns, social media, facebook, instagram, pinterest, social media marketing, twitter

How To Enhance Your Social Marketing Strategy With Audience Data

By: Rilee Sellers, Senior Director of Agency Account Management

Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.

Programmatic, B2B, Digital Advertising, digital marketing, audience targeting, ad tech, b2c

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.