Eyeota Blog - News, Insights & Opinions (33)

cookieless, identity, data enrichment

Stop Treating Data Governance Like Innovation. It’s Table Stakes.

By: Aaron Jackson, Chief Growth Officer

For decades, marketers have strived to enrich their knowledge of customers and put that knowledge into action for more personalised messaging and more effective prospecting. So why is it then that so many data governance initiatives are being treated like innovation projects, versus the true fundamentals of good business that they are?

Woman reviewing third-party data at computer

eyeota enrich, Audience Segmentation & Intelligence Tool, Qualified Consumer Traits and Personas

Embracing Third-Party Data: Benefits and Use Cases

By: Eyeota

Third-party data is the best way to target qualified buyers online. Use Eyeota Enrich to discover, segment and understand your audience.

eyeota, Audience Segmentation & Intelligence Tool, Personalize Account-Based Marketing Campaigns

The Data-Driven Approach that’s Taking Account-Based Marketing to the Next Level

By: Eyeota

Eyeota is an audience intelligence tool used by marketers to elevate account-based marketing campaigns with a personalized, data-driven approach.

eyeota enrich, Augment First-Party Data, Audience Segmentation & Intelligence Tool

How to Overcome the Challenges of First-Party Data

By: Eyeota

Eyeota Enrich enables marketers to solve first-party data challenges and make more informed decisions by providing qualified consumer traits and personas.