Eyeota's Co-Founder & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop speaks to AdExchanger. Kristina illustrates the principles that will guide the future of B2B data, and the importance of implementing omnichannel strategies with scale and precision
Eyeota's Co-Founder, Kristina Prokop speaks to AdExchanger to discuss how when it comes to preparations for a privacy-first, post-cookie world, there’s been far too much talk about preparation and far too little action.
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
Despite fears of a global recession, 89% of CMOs and marketing leaders say they’re planning to increase their marketing investments in the coming year, with 44% expecting those increases to be substantial. Kristina Prokop, CEO & Co-founder of Eyeota shares with AdWeek how investing in data strategies will help agencies achieve their goals in 2023.
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
