Blog

As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.

Kristina Prokop shares her thoughts on FLoC and cohorts with AdExchanger. Kristina believes that cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond how most people talk about them in the marketplace today.

In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world.  Eyeota talks to Digiday about what can be done.

Given the level of disruption within today’s ad space, and the sheer number of fronts where agencies are being told to brace for change, it’s easy to feel overwhelmed to the point of paralysis. But for agency and holding company leaders right now, standing still isn’t an option. Kristina Prokop, CEO at Eyeota talks to AdNews about the issue.

Kristina Prokop, CEO and co-founder at Eyeota, asks: How can today's marketers understand more about who their customers are, and use that information not only to boost customer retention, but to increase new customer acquisition?