San Francisco, CA -- October 9, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced entrepreneur and industry veteran Anand Das joined as chief technology officer (CTO) to propel the company’s technological developments through the era of global data privacy regulation. Vasu Cherlopalle has been appointed vice president (VP) of engineering.
It's that time of year when advertisers start to think about their holiday campaigns. So what can we learn from retail advertisers and agencies audience targeting strategies over the last 18 months?
As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize.
Equifax Data-driven Marketing, the marketing data, analytics and technology solutions capability of Equifax Inc. (NYSE: EFX), today announced a collaborative relationship with audience technology platform Eyeota. This expanded relationship makes Equifax DDM’s digital consumer segments now available through the Eyeota Audience Marketplace under the IXI Digital label.
The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or talking about shiny things like "cookieless," which to date is more hope than strategy.
Eyeota CTO Pieter de Zwart shares his thoughts on how the industry can work collectively to combat these long-term threats with combined, shared resources.