Blog

Eyeota CTO Anand Das guest blogs for SmartBrief on the topic of cookieless targeting. 

Targeting will be much harder for brands as third-party cookies begin to wane. Advertisers will have to start looking to publishers, first-party data providers and technologies like machine learning to build robust new solutions.

Eyeota CEO Kristina Prokop joins Stirista's VP of B2B Products, Vincent Pietrefesa and CEO Ajay Gupta on their The Marketing Stir Podcast. Take a listen to learn how Kristina founded Eyeota, complying with GDPR and lots of other data related issues!

Our CEO Kristina Prokop is a guest on the ID5 laptop-side chat series. Watch now to see Kristina in conversation with Mathieu Roche, CEO of ID5 and Kasper Skou, CEO of Semasio - chatting about all things programmatic and identity related. 

Here independent data auditor, Neutronian, outline some of the practices that stood out to them during our recent certification including transparency and privacy.

Our CEO Kristina Prokop chats with Florian Heinemann, Founding Partner at Project A Ventures about programmatic advertising, audience segmentation and campaign targeting.

Click on the button below to listen to the podcast.

In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use.

For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.