Eyeota CTO Anand Das guest blogs for SmartBrief on the topic of cookieless targeting.
Targeting will be much harder for brands as third-party cookies begin to wane. Advertisers will have to start looking to publishers, first-party data providers and technologies like machine learning to build robust new solutions.
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Watch this discussion between Kristina Prokop, CEO of Eyeota, and Luke Hathaway VP, Social from Amobee to learn why you should include omnichannel audience profiles in your social media advertising campaigns.
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Eyeota CEO Kristina Prokop joins Stirista's VP of B2B Products, Vincent Pietrefesa and CEO Ajay Gupta on their The Marketing Stir Podcast. Take a listen to learn how Kristina founded Eyeota, complying with GDPR and lots of other data related issues!
Our CEO Kristina Prokop is a guest on the ID5 laptop-side chat series. Watch now to see Kristina in conversation with Mathieu Roche, CEO of ID5 and Kasper Skou, CEO of Semasio - chatting about all things programmatic and identity related.
A new instalment of our brand new video series - Audience Data Sessions...at home!
Derek Klimkowski from Eyeota talks to Ye Wang from TBWA\Worldwide about how the agency has been communicating with clients and employees over the last few weeks.
Watch the conversation here.
Here independent data auditor, Neutronian, outline some of the practices that stood out to them during our recent certification including transparency and privacy.
Eyeota has recently been awarded one of the first Neutronian Certification Badges. To learn more about the importance of quality data, what exactly goes into a data audit and the worthy mission of Neutronian, watch this discussion between Kristina Prokop, CEO of Eyeota and Timur Yarnall, CEO of Neutronian.
Our CEO Kristina Prokop chats with Florian Heinemann, Founding Partner at Project A Ventures about programmatic advertising, audience segmentation and campaign targeting.
Click on the button below to listen to the podcast.
A new instalment of our brand new video series - Audience Data Sessions...at home!
Derek Klimkowski from Eyeota chats with Maikel O'Hanlon from Horizon Media about the shift in internal communications within the agency and how to provide good service to clients at this time.
Watch the conversation here.
A new instalment of our brand new video series - Audience Data Sessions...at home!
Jane Aull from Eyeota speaks with Jay Krihak from Crossmedia about how best to communicate with and help clients at this time.
Watch the conversation here.
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Introducing our brand new video series - Audience Data Sessions...at home!
Over the next few weeks, we'll be sharing the conversations we have been having with our partners, clients and industry friends about the impact that COVID-19 is having on digital advertising.
First up is Travis Roznos from Eyeota chatting with Jason Deutsch and Jessica Cordero from Programmatic Mechanics.
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