It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.
Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal.
Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries.
Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, has contributed to the latest I-COM Data Storytelling Council whitepaper - Five Areas Marketing Needs to Address for Better Data Storytelling.
Download the full whitepaper to learn more.
Eyeota has formed a unique partnership with Amobee which enables marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC).
