Data Desk Discover Data

Eye on the Industry

Cara Bramwell CACI
The choice vals var is audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, CACI
About
The Super Tags are: [audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, CACI]
audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, CACI

Audience Data Sessions: Q&A with CACI

By: Cara Bramwell, Principal Consultant at CACI
We invited CACI's Principal Consultant, Cara Bramwell, to share more information about CACI's role as a marketing services provider and our long-standing partnership. In our Q&A, Cara sheds some light on the best use case for CACI data and how they are preparing for a cookieless future.
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Eyeota and Illuma partnership
The choice vals var is audience targeting, cookieless, press release, eyeota, contextual, illuma
About
The Super Tags are: [audience targeting, cookieless, press release, eyeota, contextual, illuma]
audience targeting, cookieless, press release, eyeota, contextual, illuma

Eyeota and Illuma Technology Partner to Deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

By: Eyeota

Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past. Eyeota announces partnership with Illuma Technology.

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data enrichment eyeota
The choice vals var is audience targeting, Data Quality, data enrichment, ad tech, eyeota enrich
About
The Super Tags are: [audience targeting, Data Quality, data enrichment, ad tech, eyeota enrich]
audience targeting, Data Quality, data enrichment, ad tech, eyeota enrich

What is data enrichment and how to approach it successfully

By: Eyeota

Even in a marketplace where a substantial amount of customer interactions happen in digital channels, it’s still difficult to form a complete understanding of your customers. While robust first-party data provides you with what you currently know about your customers at a segment level and how they engage with you, data enrichment can help you go deeper.

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It's all non first-party
The choice vals var is audience targeting, Data Quality, cookieless, data transparency, identity, data onboarding, data enrichment, first party data, third-party data
About
The Super Tags are: [audience targeting, Data Quality, cookieless, data transparency, identity, data onboarding, data enrichment, first party data, third-party data]
audience targeting, Data Quality, cookieless, data transparency, identity, data onboarding, data enrichment, first party data, third-party data

Let's Stop Talking About Second and Third-Party Data - It’s All Non First-Party

By: Eyeota

Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.

That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.

After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.

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