It's that time of year when advertisers start to think about their holiday campaigns. So what can we learn from retail advertisers and agencies audience targeting strategies over the last 18 months?
The new Eyeota 2019 Eye On: Retail report uncovers a number of key insights ahead of this holiday season - read on to learn more.
Equifax Data-driven Marketing, the marketing data, analytics and technology solutions capability of Equifax Inc. (NYSE: EFX), today announced a collaborative relationship with audience technology platform Eyeota. This expanded relationship makes Equifax DDM’s digital consumer segments now available through the Eyeota Audience Marketplace under the IXI Digital label.
The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or talking about shiny things like "cookieless," which to date is more hope than strategy.
Eyeota CTO Pieter de Zwart shares his thoughts on how the industry can work collectively to combat these long-term threats with combined, shared resources.
Direct-to-consumer brands leverage data to effectively market to their customers, using channels, messages and even real-world experiences in ways that allow them to create touchpoints that engage all along the path to purchase.
Kevin Tan, Eyeota CEO & Co-Founder, shares steps on how brands can catch up, and even get ahead, by recognizing how critical data is to their success—and their survival.
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