Audience Data, Eyeota Insights, Features

How To Target Beauty Consumers Online

The Beauty and Personal Care sub-sector has grown rapidly in the past several years, as consumers flock to buy new products from both legacy beauty brands and new start-up brands. An influx of Korean beauty products, such as face masks, and sustainable, natural products are also major contributors to this growing sector.

The new Eyeota 2019 Eye On: Beauty report outlines a number of industry trends and audience targeting strategies to reach niche beauty and personal care consumers.

Press Releases, APAC, Branded Data Partners, Partnership, ANZ, New Zealand

Eyeota Boosts New Zealand Presence by Partnering with DOT Loves Data

Sydney, Australia -- October 15, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.

Press Releases, New Hires and Offices, US

Entrepreneur Anand Das Joins Eyeota to Lead Technology Team, Hires New VP of Engineering

San Francisco, CA -- October 9, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced entrepreneur and industry veteran Anand Das joined as chief technology officer (CTO) to propel the company’s technological developments through the era of global data privacy regulation. Vasu Cherlopalle has been appointed vice president (VP) of engineering.

Audience Data, Eyeota Insights, Features

5 Top Audience Targeting Strategies Ahead of This Holiday Shopping Season

It's that time of year when advertisers start to think about their holiday campaigns. So what can we learn from retail advertisers and agencies audience targeting strategies over the last 18 months?

The new Eyeota 2019 Eye On: Retail report uncovers a number of key insights ahead of this holiday season - read on to learn more.


Retail Spending Over Time by Vertical and Region

As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize.