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Kristina Prokop, Talent, Business

Eyeota Brings In Co-Founder Kristina Prokop As CEO

Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO.

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Press Releases, APAC, Branded Data Partners, Partnership, ANZ

Eyeota Introduces Gaming Audiences in Asia Pacific Through New Partnership with Ziff Davis

Sydney, Australia -- November 28, 2019 --  Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced a new partnership with global digital media company Ziff Davis, a division of J2 Global.

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Press Releases, Branded Data Partners, Partnership, United States, Research

Eyeota Releases Proprietary Research on Holiday Shoppers and Consumer Electronics with Ziff Davis

New York, NY -- November 13, 2019 --  Eyeota, the leading audience technology platform enabling the intelligent use of data, today released its 2019 Consumer Electronics Holiday Shopping Study with Ziff Davis.

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Audience Data, Eyeota Insights, Features

How To Target Beauty Consumers Online

The Beauty and Personal Care sub-sector has grown rapidly in the past several years, as consumers flock to buy new products from both legacy beauty brands and new start-up brands. An influx of Korean beauty products, such as face masks, and sustainable, natural products are also major contributors to this growing sector.

The new Eyeota 2019 Eye On: Beauty report outlines a number of industry trends and audience targeting strategies to reach niche beauty and personal care consumers.

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Press Releases, APAC, Branded Data Partners, Partnership, ANZ, New Zealand

Eyeota Boosts New Zealand Presence by Partnering with DOT Loves Data

Sydney, Australia -- October 15, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.