Speaking to AdNews, Eyeota international managing director Aaron Jackson said the ad tech buying spree is by no means over and more consolidation is inevitable, as data continues to lure companies in. He stresses that market contraction should not "cause concern".
Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. Aaron Jackson, Eyeota's Managing Director, International shares his advice about how to build a business with privacy at the heart of it.
According to the IAB B2B Committee, programmatic and account-based marketing will be the top themes for B2B marketers in 2019. Derek Klimkowski, Head of Demand Sales for Eyeota shares his thoughts on the topic alongside other industry leaders.
As we close out a landmark year for audience data, let's take a look at what industry trends and developments we predict we'll see in 2019.
2018 has indeed been a year of change. Across the digital advertising economy in Europe, the swell of new legislation caused a wave of internal and external adjustments for brands and businesses in an effort to navigate the new regulations.