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Blog, Features, Marketing, Customer, Digital Advertising, gdpr

Eyeota 2019 Predictions: Data and the Ecosystem

By: Elissa Reiling, VP Marketing

As we close out a landmark year for audience data, let's take a look at what industry trends and developments we predict we'll see in 2019.

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Blog, Features, Marketing, Customer, Audience Data Summit, Digital Advertising, gdpr

How the Eyeota Audience Data Summits Reflected A Year Of Change.

By: Aaron Jackson, Managing Director International

2018 has indeed been a year of change. Across the digital advertising economy in Europe, the swell of new legislation caused a wave of internal and external adjustments for brands and businesses in an effort to navigate the new regulations. 

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Features

Improving revenue with programmatic advertising

Eyeota SEA GM Priya Khatri talks to Malaysia-based media outlet The Star about how data can play a crucial role in helping brands humanise their engagement with customers and build more meaningful relationships.

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Features

The Power of Truly Global Data: Taboola Interview with Jill Orr, COO

Taboola sat down with Jill Orr, COO of Eyeota, to discuss what is relevant for advertisers today when considering third-party data solutions and how they can best incorporate new information into their marketing strategies.

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Blog, Features, Marketing, Business Development

Data Owners: Unwrap New Revenue Opportunities this Holiday Season

By: Katie Arena, Regional Marketing Manager, Americas