Newsroom

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Platforms, Blog, Agencies

Say Hello to Our New Taxonomy

By: Elissa Reiling, VP Marketing
As part of our commitment to make data make sense, we recently launched a new Eyeota Taxonomy. We implemented changes based on our client’s feedback and created all-new, performance-based audience segments that are aligned to industry verticals and are more relevant to buyers and their customers. Find out how these changes will help you.
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Digital Advertising, Eyeota Insights, Marketing, Features, Blog

Drive Your Audience Strategy Forward

By: Alex Fu, Global Director of Audience Insights
The automobile sector is one of the largest contributors of digital marketing spend but how are they using audience data? Here's five key insights taken from our new Eye on: Automotive insights report. Plus find out how to get your own copy of the report.
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Press Releases, New Hires and Offices, Australia

Eyeota Appoints Andrew Gilbert as Commercial Director - Australia and New Zealand

Seasoned executive will expand presence and grow revenue across the region.

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Audience Data, Features, gdpr

Location Intelligence 2019 - Marketers Adapt to Evolving Privacy and Data Landscape

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.

eMarketer interviewed several industry luminaries including Jill Orr, COO at Eyeota, to uncover how marketers are using location data, how location data quality has evolved, consumer attitudes toward sharing location data, and how the advertising industry reacted to GDPR.

 

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Audience Data, Features, gdpr

Confidence Returning To Buying And Selling Data

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson in Campaign Asia.