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Digging in to Data & Analytics

In this exclusive interview with MarTech Advisor, Howard shares tips on how to connect the dots to better understand and serve a prospect’s buyer journey.

Howard answers questions on:

  • How to foster data and analytics to gain consumer insights
  • Which factors influence consumer behavior in an omni-channel setup
  • How to ensure maximum transparency in audience data collected programmatically
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What is the Future of Advertising?

Eyeota Co-Founder and CEO, Kevin Tan, shares his thoughts on the future of advertising.

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Press Releases, APAC, New Hires and Offices, Singapore

Phoebe Ang Joins Eyeota as Chief Financial Officer from Dentsu Aegis Network

Eyeota has announced the appointment of its chief financial officer (CFO), Phoebe Ang.

Joining Eyeota from Dentsu Aegis Network, Phoebe will be based in the Singapore office and will partner with CEO Kevin Tan to spearhead exponential and international growth in the coming years. 

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Platforms, Blog, Agencies

Say Hello to Our New Taxonomy

By: Elissa Reiling, VP Marketing
As part of our commitment to make data make sense, we recently launched a new Eyeota Taxonomy. We implemented changes based on our client’s feedback and created all-new, performance-based audience segments that are aligned to industry verticals and are more relevant to buyers and their customers. Find out how these changes will help you.
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Digital Advertising, Eyeota Insights, Marketing, Features, Blog

Drive Your Audience Strategy Forward

By: Alex Fu, Global Director of Audience Insights
The automobile sector is one of the largest contributors of digital marketing spend but how are they using audience data? Here's five key insights taken from our new Eye on: Automotive insights report. Plus find out how to get your own copy of the report.