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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Adweek: How Can Brands Thrive in a Cookieless World?

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

GM of Digital Audiences at Dun & Bradstreet & Eyeota's Co-Founder, Kristina Prokop speaks to AdWeek to discuss how brands can thrive in a cookieless world. In this discussion, Kristina further illustrates the insights needed to ensure marketers are prepared for the new reality, and the key points to keep in mind to ensure you're prepared for the shift in the industry. 

 

Eyeota Partners with S&P Global Mobility to Launch Extensive Collection of Purchase-Based Automotive Segments

By: Eyeota
Eyeota partner with Polk Automotive Solutions, from S&P Global Mobility, a trusted provider of automotive data and insights to deliver 500 targeted automotive audience segments across key markets, providing valuable insights for advertisers. 
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Tap into the Auto Audience Data That Drive Targeting Results

By: Eyeota

 Discover addressable digital audience profiles to target your ideal customers such as Buyers In-Market for New and Used Cars, Car Owners by Brand & many more.

Eyeota Selects Proximic by Comscore as a Preferred Partner to Provide Enhanced Cookieless Predictive Audience Targeting with Contextual Signals

By: Eyeota
This expanded partnership between Eyeota and Proximic by Comscore allows media buyers to create custom contextual Predictive Audiences using Eyeota's full taxonomy of over 1,700+ audience segments

Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Global Digital Out-of-Home Campaigns

By: Eyeota
Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Digital Out-of-Home Campaigns. This Partnership Harnesses the Power Of Data To Reach Audiences With Precision.