Eye on the Industry

Discover how Australia’s advertising landscape is evolving as Trent Lloyd, Head of APAC at Eyeota, reflects on the challenges of 2024 and shares insights into key opportunities for 2025. From the growing importance of first-party data enrichment to the rise of Connected TV and Digital Out-of-Home, this article highlights the trends shaping the future of marketing.

The EV market is growing, but challenges like pricing, charging infrastructure, and consumer skepticism persist. Learn how brands can overcome these barriers with audience intelligence from Polk Automotive Solutions (S&P Global Mobility) and connect with the right EV audiences.

 

In a rapidly evolving advertising landscape, choosing the right data and technology partners is critical for success. This blog outlines a comprehensive checklist to help marketers assess partners for privacy compliance, ID-agnostic solutions, global reach, and flexibility. Discover how to build partnerships that drive long-term growth and resilience in 2024 and beyond.

 

Discover 4 Ways to Reach Health and Wellness Audiences in a Relevant Way. Learn how to connect with Health and Fitness with Eyeota’s targeted audience segments