Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.
Logan Walsh, Media Products Manager at DBM Consultants spills the beans on what makes DBM Atlas data unique and how they can help brands pinpoint valuable consumer segments for targeting. Read the Q&A now to find out upcoming new audiences and DBM's predictions for digital marketing and data in 2022.
Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.
Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.
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