Eye on the Industry

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

Sylvia Tuercke Schober Eyeota

Audience Data Sessions: Q&A with Schober

By: Sylvia Tuercke, Co-CEO, Schober

For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.

Why Marketers Should Care About The Latest Transatlantic Data Deal

Why Marketers Should Care About The Latest Transatlantic Data Deal

By: Alan Chapell

Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.

doug king fyllo eyeota

Audience Data Sessions: Q&A with Fyllo

By: Doug King, Business Development & Data Partnerships, Fyllo
Eyeota talks to Doug King, Director of Business Development & Data Partnerships at Fyllo. Read our Q&A now to learn more about our partnership, Fyllo's unique CBD endemic and CBD "infused" audiences, and their commitment to compliance, data privacy and ethics.

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