A recent Econsultancy survey showed that the majority of marketers (55%) say that utilizing data for effective audience segmentation and targeting is one the highest priorities in 2019. Being able to select the right audiences for your goals is crucial for campaign success but the sheer amount of data that a marketer has access to these days may feel overwhelming.
What are the 5 key steps you need to consider when building an audience targeting strategy?
At Eyeota, we see spend across all major verticals and travel is one of the biggest spenders on audience data so, with summer vacations around the corner, let's take a closer look at some developing audience strategies for the travel sector that were presented at the Eyeota Audience Data Summit recently.
The 2019 Women’s World Cup is in full swing and early numbers indicate that we should see a record setting number of fans tuning in. We wanted to learn more about World Cups Fans and how marketers can engage with this growing audience.
In this exclusive interview with MarTech Advisor, Howard shares tips on how to connect the dots to better understand and serve a prospect’s buyer journey.
Howard answers questions on:
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