The 2019 Women’s World Cup is in full swing and early numbers indicate that we should see a record setting number of fans tuning in. We wanted to learn more about World Cups Fans and how marketers can engage with this growing audience.
We analyzed over 4 billion profiles across the Eyeota Audience Marketplace and we discovered World Cup fans are most likely to be age 25-34, new parents, heavy media consumers, personal investors, healthy eaters, fitness junkies and are employed by media and entertainment, manufacturing and retail companies.
We also discovered that soccer/football fans had strong brand affiliations with Coach, Toms, GoPro, American Express, Pizza Hut, Southwest Airlines and pokerstars.net.
Soccer/football fans also had brand affiliations with ADT, Disney Cruises, Fossil, GameFly, Godiva, Hertz, Hickory Farms, Lancôme, MGM Hotels and Pottery Barn.
For brands who want to reach World Cup fans, here are some same sample audience targeting strategies:
A fashion brand such as Coach should target audiences aged 25-34, healthy eaters, luxury travelers and online shoppers whilst an electronics brand such as GoPro should target new parents, heavy media consumers, outdoor sports lovers and SUV car owners.