Eyeota Blog - News, Insights & Opinions | Rob Armstrong, Senior VP of Product, Eyeota

Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota

In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.

B2B, Agencies, audience targeting, b2c

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota

Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.

Programmatic, B2B, Digital Advertising, digital marketing, audience targeting, ad tech, b2c

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

Data Quality, cookieless, offline data, identity, deterministic data, online data, first party data, cohort onboarding, probabilistic data

In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

By: Rob Armstrong, Senior VP of Product, Eyeota

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...