Eyeota Blog - News, Insights & Opinions

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Connecting with Online CPG and FMCG Buyers

By: Eyeota

Discover addressable digital audience profiles to target your ideal customers such as Household Decision Makers, FMCG Deal Seekers, Online and In-Store Grocery buyers along with many more.

Eyeota Partners with S&P Global Mobility to Launch Extensive Collection of Purchase-Based Automotive Segments

By: Eyeota

Eyeota partner with Polk Automotive Solutions, from S&P Global Mobility, a trusted provider of automotive data and insights to deliver 500 targeted automotive audience segments across key markets, providing valuable insights for advertisers.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Tap into the Auto Audience Data That Drive Targeting Results

By: Eyeota

Discover addressable digital audience profiles to target your ideal customers such as Buyers In-Market for New and Used Cars, Car Owners by Brand & many more.

Eyeota Selects Proximic by Comscore as a Preferred Partner to Provide Enhanced Cookieless Predictive Audience Targeting with Contextual Signals

By: Eyeota

This expanded partnership between Eyeota and Proximic by Comscore allows media buyers to create custom contextual Predictive Audiences using Eyeota's full taxonomy of over 1,700+ audience segments

Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Global Digital Out-of-Home Campaigns

By: Eyeota

Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Digital Out-of-Home Campaigns. This Partnership Harnesses the Power Of Data To Reach Audiences With Precision.