Blog

Audience Data, Platforms, omnichannel targeting, identity

Eyeota Rolls Out CTV ID Support in Google Platforms to Power Omnichannel Targeting at Scale

By: Eyeota

New vehicle sales may be rising, but cost-conscious consumers are harder to reach than ever. Discover five effective ways to engage auto buyers and owners using high-quality audience data—and fuel your marketing ROI.

 

 

 

5 Ways to Reach Auto Audiences with Relevance and Efficiency
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

5 Ways to Reach Auto Audiences with Relevance and Efficiency

By: Eyeota

New vehicle sales may be rising, but cost-conscious consumers are harder to reach than ever. Discover five effective ways to engage auto buyers and owners using high-quality audience data—and fuel your marketing ROI.

 

 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

4 Surefire Ways to Reach Summer Travel Audiences

By: Eyeota

Summer travel spending is surging—and so is the opportunity for marketers to reach travelers where it matters. Explore four proven ways to engage flight shoppers, business travelers, luxury jetsetters, and more with data-driven precision.

 

 

Branded Data Partners, Data Marketplace, Digital Advertising, omnichannel targeting, contextual

Eyeota expands partnership with The Trade Desk with the adoption of European Unified ID

By: Eyeota
Eyeota now supports the European Unified ID (EUID), expanding its partnership with The Trade Desk. This integration strengthens cookieless audience targeting across the UK, Germany, and Sweden—bringing greater precision and privacy to digital campaigns across the open internet.

We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.