Eyeota Blog - News, Insights & Opinions

Branded Data Partners, Data Marketplace, Digital Advertising, omnichannel targeting, contextual

Eyeota expands partnership with The Trade Desk with the adoption of European Unified ID

By: Eyeota

Eyeota now supports the European Unified ID (EUID), expanding its partnership with The Trade Desk. This integration strengthens cookieless audience targeting across the UK, Germany, and Sweden—bringing greater precision and privacy to digital campaigns across the open internet.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

5 Ways to Connect with Spring Celebration Audiences

By: Eyeota

Discover 5 Ways to Connect with Spring Celebration Audiences this year 🐰🐣

Branded Data Partners, Data Marketplace, Digital Advertising, omnichannel targeting, contextual

Eyeota Enters Global Partnership with Semasio to Launch Contextual Audiences for Marketplace Partners

By: Eyeota

The global collaboration brings a new, contextual dimension of privacy-firsttargeting to Eyeota’s marketplace partners, increasing relevance and driving greater scale forcampaigns by creating new ways to leverage our partner data

Data Marketplace, Digital Advertising, Eyeota Insights, privacy, omnichannel targeting, Global Data Resources

Introducing Eyeota’s Newest Audiences to Reach Your Best Customers

By: Eyeota

With new categories like transactional segments, high-net-worth personas, cuisine interests, and more, Eyeota empowers marketers to effectively target their ideal customers with precision.