Blog

Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting
Audience Data, Data Marketplace, Platforms, omnichannel targeting, healthcare audiences

Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting

By: Eyeota

Eyeota launches U.S. Healthcare Segments, enabling privacy-compliant, omnichannel targeting of key healthcare audiences via LiveRamp and The Trade Desk.

 

 

 

Audience Data, Platforms, omnichannel targeting, identity

Eyeota Rolls Out CTV ID Support in Google Platforms to Power Omnichannel Targeting at Scale

By: Eyeota

Eyeota, a Dun & Bradstreet company, is excited to announce the expansion of our identity solution capabilities with the addition of Connected TV (CTV) IDs, now available for activation in Google DV360 and Google Ad Manager.

5 Ways to Reach Auto Audiences with Relevance and Efficiency
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

5 Ways to Reach Auto Audiences with Relevance and Efficiency

By: Eyeota

New vehicle sales may be rising, but cost-conscious consumers are harder to reach than ever. Discover five effective ways to engage auto buyers and owners using high-quality audience data—and fuel your marketing ROI.

 

 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

4 Surefire Ways to Reach Summer Travel Audiences

By: Eyeota

Summer travel spending is surging—and so is the opportunity for marketers to reach travelers where it matters. Explore four proven ways to engage flight shoppers, business travelers, luxury jetsetters, and more with data-driven precision.

 

 

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