Eye on the Industry

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.

Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.