Eye on the Industry

Black Friday and Cyber Monday Audiences: 4 Ways to Connect

By: Ariana Moreno, Data Desk Manager

Ariana Moreno, Eyeota's Data Desk manager highlights the 4 ways to connect with black friday & cyber monday audiences in 2024

 

Oracle's AdTech Exit: Helping Customers With New Audience Solutions

By: Nate Carter, Vice President of Global Sales

Eyeota's Nate Carter highlights how to navigate Oracle's exit from the advertising industry and what it can mean for the industry going forward. 

 

What Is Data Enrichment?

By: Josh Raia, Director of Audience Solutions | Identity Graph

Josh Raia discusses the importance of data enrichment and discloses how it works, who needs it and when you should leverage it to benefit heavily. 

 

3 Reasons Why Enriching B2B Data with Consumer Data Levels Up Your Marketing

By: Patrick O'Brien, Vice President of Identity Solutions

Patrick O'Brien illustrates the 3 reasons why enriching B2B data with consumer data levels up your marketing

 

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