Eye on the Industry

The global collaboration brings a new, contextual dimension of privacy-firsttargeting to Eyeota’s marketplace partners, increasing relevance and driving greater scale forcampaigns by creating new ways to leverage our partner data

With new categories like transactional segments, high-net-worth personas, cuisine interests, and more, Eyeota empowers marketers to effectively target their ideal customers with precision. 

 

Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.

 

In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world.  Eyeota talks to Digiday about what can be done.