Eye on the Industry

From AI acceleration to shifting media models, Cannes Lions 2025 revealed deep changes in how brands connect with audiences. Read as the Eyeota team shares key takeaways from the front lines.

 

 

 

Eyeota launches U.S. Healthcare Segments, enabling privacy-compliant, omnichannel targeting of key healthcare audiences via LiveRamp and The Trade Desk.

 

 

 

Eyeota, a Dun & Bradstreet company, is excited to announce the expansion of our identity solution capabilities with the addition of Connected TV (CTV) IDs, now available for activation in Google DV360 and Google Ad Manager.

Eyeota now supports the European Unified ID (EUID), expanding its partnership with The Trade Desk. This integration strengthens cookieless audience targeting across the UK, Germany, and Sweden—bringing greater precision and privacy to digital campaigns across the open internet.