Eye on the Industry

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

Eyeota, the leading data partner to global enterprises, has launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate.

Rob Armstrong, VP of Product at Eyeota, joins ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. Watch the video now!