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data privacy

Eye On the Industry: Tips and Insights for the Data-Driven Marketer

By: Eyeota

In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.

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cookieless

Let’s Stop Treating Third-Party Data Like Third-Party Cookies

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.

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identity

Stop Treating Data Governance Like Innovation. It’s Table Stakes.

By: Aaron Jackson, Chief Growth Officer
For decades, marketers have strived to enrich their knowledge of customers and put that knowledge into action for more personalised messaging and more effective prospecting. So why is it then that so many data governance initiatives are being treated like innovation projects, versus the true fundamentals of good business that they are?
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Data Quality

Audience Data Sessions Q&A with Adstra

By: Scott Gordon, EVP Partnerships at Adstra

Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.

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