Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.
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Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries.
Eyeota has formed a unique partnership with Amobee which enables marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC).
Guest blog by Josh Raper, VP of Marketing, Affinity Answers.
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