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Marketing

How COVID-19 is changing the way we browse, share and buy.

By: Matt Palmaccio

Guest blog by Matt Palmaccio – Director of Product Marketing at ShareThis.

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Audience Data

Eyeota Awarded Independent Verification of Data Quality and Compliance

By: Eyeota

Eyeota is proud to announce that it has been awarded with a Neutronian Certification Badge for its Eyeota Branded Segments.

“Being one of the first to be certified is a significant honor,” said Kristina Prokop, CEO and co-founder of Eyeota. “Quality and transparency have always been vital aspects of our data business and now, more than ever, those principles are critical for brands’ bottom lines. For the first time, Neutronian is offering our industry an independent verification of these important elements to encourage more transparency moving forward."

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adstra

Deliver Political Campaigns With Precision

By: Charlie Swift,

Guest blog by Charlie Swift, EVP – Head of Marketing and Account Management, Adstra.

Political discourse is more active than ever.

 

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Audience Data

By: Eyeota
With most gyms temporarily closed, consumers are turning to home equipment, exercise bikes, weights, personal fitness trackers, and supplements to stay fit while confined. According to eMarketer, monthly spending by U.S. consumers on home fitness products and services has increased by 35 to 40% in March 2020*.
 
Brands and marketers should leverage this surge in demand by activating audience data for campaigns to engage consumers interested in keeping fit, as well as connecting with those with strong past purchases on health and fitness.
 
Check out the Eye On: Home Fitness Audience Playbook to discover audience data strategies and segments to identify, reach and engage your best future customers. 
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