With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for remainder 2018 will be for B2B marketing. Two top B2B trends stood out from the insights that IAB members provided:
Kristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space.
Marketers in adland have few conversations these days that don't weave in the words "blockchain" or "programmatic." From display to video and now radio, companies like the streaming music service Pandora have found and embraced automation, whether ad serving and ad verification or something marketers have come to know as smart contracts.
With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a successful global brand expansion. Here are four tips for brands to strategize a successful global build.
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