When Eyeota first started in 2010, programmatic buying of inventory was just starting to take off, but there was a dire lack of quality third-party audience data. So, the company was born to fill this gap in the market.
Eyeota hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform.
A large majority of Australians believe it is unacceptable for companies to collect personal data to tailor ads, but few actually do something about it.
Some 92% said it was unacceptable for organisations to collect personal financial data, while 89% said likewise for health and financial data, and another 89% said companies should not be scraping contents of messages or email for the purpose of tailoring ads and offers to consumers.
Jamie Jager joins Eyeota as Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.
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