Tom Gregory, Country Manager of Australia & New Zealand, shares more information about the Lifesight mobile, and explains why brands should integrate ‘Phygital’ based audience behaviours into their digital marketing strategies. combining offline and online behavioural data sets we help advertisers further refine targeting. Feedback from advertisers is that well targeted campaigns using Lifesight audience segments deliver better results across different metrics whether online conversion metrics, video completion rates or exposed Footfall into store.
