For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.
Our panel of experts discuss how marketers can optimize and connect 1st, 2nd and 3rd party data to reach their best customers. With Adform, Eyeota, Permutive, Pierian, and YouGov.
Watch the Eyeota Audience Data Sessions with Affinity Answers to learn:
1. How programmatic targeting has evolved to include in-depth, brand-level data.
2. The opportunities to intercept customers who are most likely to shop your competitors.
3. The benefits of using brand affinities to win this holiday season and beyond.
