We see data differently, so you can see customers more clearly

As brands strive to engage and connect to their audiences, the ability to deliver relevant content to the right audience is more difficult now than ever. Using audience data, brands are able to bypass the noise to get their message directly to the consumer. Eyeota is the global leader for local audience data, allowing brands to precision target their campaigns. With more than 1.3 billion unique profiles, we offer data with scale and depth to paint a fuller picture of your audience.

Do you have an effective audience data strategy?

Data drives the new digital advertising ecosystem. As a global leading data supplier, Eyeota is a trusted partner to help you better connect with your target audience and extract the most value out of your digital media budget. For brands, this means you can effectively and accurately deliver the right ad to the right user at the right time. For publishers, this means you can build additional revenue streams, and better understand your audiences.

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The Human Side Of Data

Data is more than just a random pool of anonymous profiles. At Eyeota, we focus on the humans behind the data. Each data point represents the profile of a real person with real interests and needs. We strive to better understand these individuals for our clients to build deeper more meaningful connections with their target audiences. It is through these connections that we can together make advertising more relevant, effective, and responsive.

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Eyeota in Numbers

Eyeota has 1.3 billion ways to make your campaigns more effective.
We help you make impressions on humans, not random cookies.

Eyeota for Advertisers

Maximize the return on your media spend. 

Eyeota empowers brands and media buyers to reach their target audiences with precision. Our hyper-local audience data achieves campaign scale and accuracy so you can increase your ROI.  

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Eyeota for Publishers

Unlock a new ancillary revenue stream.

We want you to join the Eyeota Publisher Network! Become a supply partner publisher and start extracting value from your audience data with no cost and a simple set up process.  

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Our Partners

We are integrated with all the major data buying platforms and our branded data partners include the most trusted information and services providers in the world. Some of the largest global media agencies use the Eyeota Data Marketplace to plan and target advertising campaigns.

Q1 2015 Eyeota Index  

The Eyeota Index is a quarterly report comprised of three indexes measuring Growth, Price, and Spend. It tracks thousands of campagns executed by hundreds of agencies across 60 countries to identify global tends in audience data. Download the full Q1 2015 Eyeota Index here.

Case Study: Eyeota’s demographic audience is 53% more accurate than the third party data provider average

A major global media agency recently tested various third party data providers’ demographic data using Nielsen Digital Ad Ratings to measure data quality and effectiveness in campaign audience targeting. Eyeota’s demographic data was found to deliver impressions 86% on target, compared to the third party data average of 56% accuracy (the average includes Eyeota).

Download the full Case Study.

Data Default – The Value And Limitations Of Sociodemographic Data by Kevin Tan, CEO of Eyeota 

In contemporary marketing, data rules the digital roost. The question nowadays is what type of data reigns supreme? According to our Q1 Index, which tracks thousands of campaigns executed by hundreds of agencies across 60 countries, it’s sociodemographic data.

This article originally appeared in 12ahead.

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"Data Should Humanise Brands, Not Disrupt Humans," by Trent Lloyd, Co-Founder and Managing Partner

Trent Lloyd, Eyeota Data Marketplace managing partner, advises on how to best use data to give your brand personality rather than ‘stalker status’.

Automated advertising, powered by technologies that didn’t even exist five years ago, is disrupting marketing in ways that might previously have been unthinkable. While there has been a huge shift towards personalisation, ticking this box doesn’t necessarily equate to more meaningful relationships. Data not only gives digital marketing the opportunity to be more targeted and relevant, but to also imitate human nature.

This article originally appeared in Marketing Magazine.

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