Eyeota Raises US$7 Million in Series A Round. Read more

Do you have an effective audience data strategy?

Data drives the new digital advertising ecosystem. As a global leading data supplier, Eyeota is a trusted partner to help you better connect with your target audience and extract the most value out of your digital media budget. For brands, this means you can effectively and accurately deliver the right ad to the right user at the right time. For publishers, this means you can build additional revenue streams, and better understand your audiences.

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The Human Side Of Data

Data is more than just a random pool of anonymous profiles. At Eyeota, we focus on the humans behind the data. Each data point represents the profile of a real person with real interests and needs. We strive to better understand these individuals for our clients to build deeper more meaningful connections with their target audiences. It is through these connections that we can together make advertising more relevant, effective, and responsive.

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Eyeota in Numbers

Eyeota has 1.5 billion ways to make your campaigns more effective.
We help you make impressions on humans, not random cookies.

Eyeota for Advertisers

Maximize the return on your media spend. 

Eyeota empowers brands and media buyers to reach their target audiences with precision. Our hyper-local audience data achieves campaign scale and accuracy so you can increase your ROI.  

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Eyeota for Publishers

Unlock a new ancillary revenue stream.

We want you to join the Eyeota Publisher Network! Become a supply partner publisher and start extracting value from your audience data with no cost and a simple set up process.  

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Our Partners

We are integrated with all the major data buying platforms and our branded data partners include the most trusted information and services providers in the world. Some of the largest global media agencies use the Eyeota Data Marketplace to plan and target advertising campaigns.

Eyeota Index Q3-2015 Now Available

This is an invaluable resource for media planners as well as publishers to learn which data segments are most in demand. Eyeota Index shows that advertisers are investing in audience data worldwide to reach their desired target audiences. 

In North America, audience data usage grew 85% in Q3; 11% in the United Kingdom and 41% in Germany. While overall data usage decreased 7% in APAC, data still grew 42% in Southeast Asia.  

Download the Eyeota Index now

Case Study: Eyeota’s demographic audience is 53% more accurate than the third party data provider average

A major global media agency recently tested various third party data providers’ demographic data using Nielsen Digital Ad Ratings to measure data quality and effectiveness in campaign audience targeting. Eyeota’s demographic data was found to deliver impressions 86% on target, compared to the third party data average of 56% accuracy (the average includes Eyeota).

Download the full Case Study.

Digital and Demographics: A Match Made in Heaven 

Demographics have been around since the early days of direct marketing, long before the Internet erupted. The same demographics can be used for your online ad campaigns today. The likes of Experian, Roy Morgan and Ipsos can provide the data to plug into your online ad campaigns, but we need to make more of it. Trent Lloyd, Co-Founder of Eyeota, writes in IAB Australia's blog about how the use of sociodemographic audience data can boost your online ad campaigns. Read more here

Eyeota Launches New Office in Japan

We have launched a new office in Tokyo, Japan, in response to growing demand for quality audience data in the market. Japan is the second biggest advertising market in the world, with massive potential for the growth of programmatic advertising. Nobuyuki Wakatsuki has joined Eyeota as Business Development Manager, Japan. He is the first dedicated resource in this important market and will help Eyeota with its growth in Japan. Read more here