In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.
Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.
Eyeota is a registered vendor with the IAB Transparency and Consent Framework, version 2.0.
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