In our latest installment of the Audience Data Sessions (ADS), we invited Rachel Macey, head of TGI business development at Kantar, to discuss how consumer attitudes and motivations have changed since the onset of the pandemic, Kantar’s positioning in a post third-party cookie world and what opportunities lie ahead for marketers using data in 2021.
Eyeota CEO and Co-founder, Kristina Prokop recently joined ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and Martech on the MarTech Podcast.
Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.
Brands have many opportunities to gain insight into their customer base through online and offline interactions, but this data is often siloed, leaving gaps in your understanding of existing and potential customers.
Data onboarding help to fill in the gaps and unlock opportunities for reaching new customers. With the support of a privacy-compliant data partner, you can find new clients more easily and then tailor experiences to their unique needs and preferences.
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